Growth & Marketing Operations Specialist
Daniel Martinez
About Me
hello@craftwithdata.com
(778) 775-6954
Growth & Marketing Operations Specialist focused on execution, analytics, and scalable growth. Experience across Microsoft and international clients, helping teams turn data into action and results.
Where Strategy Turns Into Results
Where creative thinking meets measurable execution
I help businesses step back, see the full picture, and connect strategy, execution, and data into one coherent system. Instead of chasing tactics, I focus on clarity — clear goals, clear metrics, and clear actions.
Because growth doesn’t come from doing more. It comes from doing the right things, measured the right way.
Marketing Strategy
Strategic positioning and growth roadmaps designed around business outcomes — not guesswork.
Data & Analytics
Operational dashboards and KPI systems that transform data into executive-level clarity.
Performance Optimization
Performance marketing structured around efficiency, insight and measurable ROI.
Branding & Infrastructure
Brand identity aligned with scalable systems — because aesthetics without structure don’t scale.
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Operational Visibility
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Campaign Efficiency
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Reporting Friction
Projects
From Structured Thinking to Measurable Impact
Behind every dashboard, campaign or brand system lies a framework designed with intention. This selection of work showcases how marketing strategy, operational analytics and execution systems integrate to reduce friction, optimize performance and enable smarter decision-making across teams.
Microsoft
Marketing Performance Optimization
Supported structured performance analysis and campaign efficiency initiatives aligned with measurable business objectives.
Performance tracking model
Budget optimization insights
Strategic reporting structure
BuzzChefs
Brand Launch & Go-To-Market Strategy
Developed a specialized digital marketing concept for the food & beverage industry, combining positioning, service architecture and execution systems.
Service structure design
Market differentiation strategy
Digital brand foundation
Luxma
DevOps & Analytics Infrastructure
Built a structured reporting ecosystem integrating multiple business areas into a unified Power BI dashboard environment.
Cross-team KPI alignment
Real-time operational visibility
Executive-level reporting framework
Tak-Oh
Brand Architecture & Positioning
Designed a scalable brand system aligned with market positioning, visual consistency and long-term growth potential.
Brand framework development
Messaging clarity
Identity system rollout
Experience That Shapes Execution
A Career Built at the Intersection of Strategy, Analytics and Operational Structure
My professional path spans corporate environments and independent consulting, consistently focused on aligning strategy with measurable execution. Across roles in marketing performance, analytics and systems implementation, I’ve developed a structured approach centered on clarity, alignment and sustainable growth.
Each stage has reinforced the same principle: build the framework first, align the metrics second and execute with intent.
Freelance Marketing & Data Consultant
Supporting international clients across analytics implementation, marketing strategy and performance optimization. Focused on building KPI frameworks, dashboard ecosystems and scalable growth systems.
Marketing & Performance Roles
Contributed to performance tracking models, campaign optimization initiatives and structured reporting frameworks aligned with measurable business objectives.
Operational & Systems Experience
Hands-on involvement in process optimization, cross-team coordination and workflow structuring — reinforcing a systems-thinking approach across marketing and analytics initiatives.
- EPower BI
- EAnalytics
- EPerformance Marketing
- EBrand Strategy
- EGo-To-Market Strategy
Products I’ve Worked With
Let’s Build Something Measurable
Structured Strategy. Measurable Execution.
If you’re looking for clarity across marketing, analytics and performance systems, let’s build frameworks that move beyond activity and into measurable impact.
Phone
(778) 775-6954
Kelowna, BC